Recommended Format and Sizes for Uploading Media on Social Media Platforms

Rate this knowledgebase

Hello Champs! Each social media platform has its own set of recommended formats and sizes for uploading media (images, videos, GIFs). Adhering to these recommendations will let you create and schedule posts via Social Champ without a hiccup!

Below are the specifications supported by the APIs of eleven social media platforms, including Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google My Business, Bluesky, Threads and Mastodon, for third-party platforms like Social Champ.

Images

Twitter:

Images Upload Limit 4
Formats JPEG, PNG
Size  5 MB
Minimum Dimensions  4 x 4
Maximum Dimensions 8192 x 8192

Facebook Page:

Images Upload Limit 75
Formats JPG, PNG
Size  4 MB

Facebook Group:

Images Upload Limit 4
Formats JPEG, PNG
Size  4 MB

Facebook Profile:

Images Upload Limit 4
Formats JPEG, PNG
Size  4 MB

LinkedIn Profile/Page:

Images Upload Limit 10
Formats JPEG, PNG
Size  12 MB
Minimum Dimensions  250 x 250
Maximum Dimensions 6012 x 6012

Pinterest:

Images Upload Limit 5
Formats JPEG, PNG
Size  12 MB
Minimum Dimensions  100 x100
Maximum Dimensions 10000 x 10000

Instagram Personal Account:

Images Upload Limit 10
Formats JPEG, PNG
Size  12 MB

Instagram Business Account (Instagram Direct Posting):

Images Upload Limit 10
Formats JPEG, PNG
Size  8 MB
Minimum Dimensions  320 x 320
Maximum Dimensions 1920 x 1920
Minimum Aspect Ratio 0.8 x 5
Maximum Aspect Ratio 1.91 x 1

Google My Business Profile:

Images Upload Limit 1
Formats JPEG, PNG
Size  12 MB
Minimum Dimensions  250 x 250
Maximum Dimensions 8192 x 8192
Mastodon:
Images Upload Limit 4
Formats JPG, PNG
Size   5 MB
Minimum Dimensions  4 x 4
Maximum Dimensions 8192 x 8192
TikTok:
Images Upload Limit 35
Formats JPEG, PNG
Size   20 MB
Minimum Dimensions  360 x 360
Maximum Dimensions 1920 x 1920

Bluesky:

Images Upload Limit 4
Formats JPEG, PNG
Size   1 MB

Threads:

Images Upload Limit 10
Formats JPEG, PNG
Size   8 MB
Minimum Dimensions  100 x 100
Maximum Dimensions 1920 x 1920

Videos

Twitter:

Number of Videos 0 – 1
Formats MP4, MOV
Size  512 MB
Maximum Duration 140 Seconds
Minimum Dimensions  32 x 32
Maximum Dimensions 1920 x 1920
Minimum Aspect Ratio 0.3
Maximum Aspect Ratio  3

Facebook Page/Group:

Number of Videos 0 – 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 2700 Seconds
Minimum Dimensions  4 x 4
Maximum Dimensions 3000 x 3000
Minimum Aspect Ratio 4 x 4
Maximum Aspect Ratio  3000 x 3000

Reels (Facebook Page):

Number of Videos 0 – 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 90 Seconds
Minimum Dimensions  4 x 4
Maximum Dimensions 1920 x 1920
Minimum Aspect Ratio 0.5625 (9:16)
Maximum Aspect Ratio  0.5625 (9:16)

Stories (Facebook Page):

Number of Videos 0 – 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 60 Seconds
Minimum Dimensions    540 x 960
Maximum Dimensions 1920 x 1920
Minimum Aspect Ratio 0.5625 (9:16)
Maximum Aspect Ratio  0.5625 (9:16)

Facebook Profile: 

Number of Videos 0 – 1
Formats MP4
Size  1024 MB
Maximum Duration 2700 Seconds
Minimum Dimensions  4 x 4
Maximum Dimensions 3000 x 3000
Minimum Aspect Ratio 4 x 4
Maximum Aspect Ratio  3000 x 3000

LinkedIn Page/Profile:

Number of Videos 0 – 1
Formats MP4, MOV
Size  512 MB
Maximum Duration 1800 Seconds
Minimum Dimensions    640 x 360
Maximum Dimensions 4096 x 2304
Minimum Aspect Ratio 0.416
Maximum Aspect Ratio  2.4

Pinterest:

Number of Videos 0 – 1
Formats MP4, MOV
Size  512 MB
Minimum Duration 4 Seconds
Maximum Duration 900 Seconds
Minimum Dimensions  0
Maximum Dimensions 1000 x 1500
Minimum Aspect Ratio 0
Maximum Aspect Ratio  0.6

Instagram Personal Account:

Number of Videos 1
Formats MP4, MOV
Size  512 MB
Maximum Duration  60 Seconds

Instagram Business Account (Instagram Direct Posting):

Number of Videos 1 – 10
Formats MP4, MOV
Size  100 MB
Maximum Duration 3 – 60 Seconds
Minimum Dimensions  4 x 4
Maximum Dimensions 1920 x 1920
Minimum Aspect Ratio 0.75 (3:4)
Maximum Aspect Ratio  1.91:1

Instagram Business Account (Reels/Shorts):

Number of Videos 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 3 – 900 Seconds
Minimum Dimensions  4 x 4
Maximum Dimensions 1920 x 1920
Minimum Aspect Ratio 0.1
Maximum Aspect Ratio  1

TikTok (Direct Post Scheduling):

Number of Videos 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 3- 600 Seconds
Minimum Dimensions  360 x 360
Maximum Dimensions 8192 x 8192

TikTok (Push-Notification):

Number of Videos 1
Formats MP4, MOV
Size  50 MB
Maximum Duration 0 – 60 Seconds
Minimum Dimensions  360 x 360
Maximum Dimensions 8192 x 8192

YouTube:

Number of Videos 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 2700 Seconds

YouTube (Shorts):

Number of Videos 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration 180 Seconds
Minimum Aspect Ratio 0.5625
Maximum Aspect Ratio  1

Mastodon:

Number of Videos 0 – 1
Formats MP4, MOV
Size  512 MB
Maximum Duration 0 – 140 Seconds
Minimum Dimensions  32 x 32
Maximum Dimensions 1280 x 1024
Minimum Aspect Ratio 0.3
Maximum Aspect Ratio  3

Bluesky: 

Number of Videos 0 – 1
Formats MP4, MOV
Size  100 MB
Minimum Duration 1 Second
Maximum Duration 180 Seconds
Minimum Dimensions   4 x 4
Maximum Dimensions 1920 x 1920

Threads: 

Number of Videos 1
Formats MP4, MOV
Size  1024 MB
Maximum Duration  1 – 300 Seconds

GIFs

Twitter:

Number of GIF 1
Size 5 MB

FacebookPage/Group:

Number of GIF 1
Size 4 MB

LinkedIn (Page/Profile):

Number of GIF 1
Size 15 MB

Mastodon:

Number of GIF 1
Size 5 MB

Documents

LinkedIn (Page/Profile):

Format / Type  PPT, PPTX, DOC, DOCX, PDF
Title Character Limit 58 Characters
File Size  100 MB or 300 Pages
Number of Files 01 Attachment

 

Related Guides
How to Use Social Champ’s Media Library to Store, Manage and Publish Media on Socials
How to Use Social Champ’s Media Library to Store, Manage and Publish Media on Socials

Feature Media Library is a recent addition to the existing set of integrations available at Social Champ. It can significantly Read more

Learn How to Use Canva With Social Champ
Learn How to Use Canva With Social Champ

Canva integration with Social Champ is indeed a powerful addition to the tool. You can now create, edit, and schedule Read more

How to Use Vista Create (previously Crello) With Social Champ?
How to Use Vista Create (previously Crello) With Social Champ?

Note: This guide is based on an earlier version of Social Champ. Some steps or features may have changed. Please Read more

How to Use Wave Video With Social Champ?
How to Use Wave Video With Social Champ?

Note: Wave Video is no longer available within Social Champ. Social Champ now lets users create content with the help Read more

Was this helpful?

Yes
No
Thanks for your feedback!