Starting November 15, 2025, Meta will discontinue several metrics within its Facebook Page Insights API, including Impressions, Page Fans and Demographics.
These changes may slightly alter the way your performance data appears in Social Champ’s Analytics.
Here we will understand,
- What does the Views metric mean?
- Which Social Champ analytics metrics are affected by this update?
What is the “Views” Metric?
According to meta, views are,
“On Reels and Videos, Plays will now be referred to as Views. The calculation method remains unchanged, so you should not see significant differences in performance numbers, only the updated label.”
As part of this transition:
– The Replays metric will be removed.
– For Stories, photos, or text posts, the Views metric will replace Impressions.
– Views will represent the number of times a post appears on someone’s screen — including repeated views.
For Example:
If one person views a photo three separate times in the same day, it will count as 3 Views instead of one Impression.
Therefore, you may observe an increase in your Views count compared to previous Impressions data.
Metrics Impacted in Social Champ
From November 15, 2025, Social Champ will stop retrieving data for deprecated Facebook metrics and will replace them with the Views metric where applicable.
This update will also affect how certain engagement metrics are calculated — for example, the Engagement Rate per Impressions will now become Engagement Rate per Views.
Below is a breakdown of the changes:
| Metrics | Social Champ Reports Affected | Change |
| Impressions | Audience > Engagement Rate
Audience > Impressions Content > Global > Top Content Content > Performance > |
Meta is deprecating this metric and replacing it with Views.
For instance, if one person views your post three times, it will now count as 3 Views. Note: Viral Impressions will no longer be available. However, Organic vs. Paid data will continue to be provided. |
| Page Fans | Audience > Audience Growth | In Social Champ reports, this will be replaced by Followers. |
| Demographic Data | Audience > Demographics | Facebook has removed demographic insights for Fans by city, and country, These data points will no longer be accessible through Meta’s API, only language insights can be analysed |
Summary
To align with Meta’s API updates, Social Champ’s Analytics will reflect these metric adjustments starting November 15, 2025.
You may notice some differences in data labelling (e.g., Impressions → Views) or availability (e.g., Page Fans and certain demographic data).
We recommend keeping these updates in mind when reviewing your Facebook performance reports in Social Champ.
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